Competitive Benchmark

Compare what customers really pay for acquisition offers at Vodafone, T-Mobile and O2. Every bundle is costed over 24 months, after promo prices and each operator's convergence discounts, and shown as one figure: the 24m average price.

What you can do

  • See every operator's tariffs on one price ladder for each customer type.
  • Point at or tap any bundle to see exactly how its price is calculated, month by month.
  • Choose which tariffs and bundles to compare, or start from the recommended set.
  • Read how GigaKombo, Magenta 1, O2 Together and the Unity reward work.
  • Export the pages as PNG images or a PowerPoint deck.
Single line mobile2 mobiles1 mobile + 1 FBB1 mobile + 1 TV1 mobile + 1 FBB + 1 TV

Open the benchmark

Access is by invitation only. You'll confirm your email with a one-time code. Prices from Benchmark.xlsx, published 15 Nov 2026.

How to use it

  1. Enter your emailUse the address you were invited with, then press See Competitive Benchmark.
  2. Enter the codeOn the next screen, type the same email. A one-time code arrives in your inbox; enter it within 10 minutes.
  3. Check the tariffsOn Data, tick or untick the tariffs you want in the comparison.
  4. Pick the bundlesOn Bundles, keep the recommended set or choose your own for each customer type.
  5. Read and exportCompare operators, tap a bundle for its calculation, and export as PNG or PowerPoint.